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Loading ...By Scott MacGregor Director of Marketing and Client Services Search Intelligence Search Engine Marketing (SEM) is now a serious marketing consideration for travel marketers with three-fifths of all online travel shoppers reporting that they rely on search engines as their research and planning resource (source: PhoCusWright). Clearly, search engine visibility can be a major determinant for online success. There is a great deal of good information written on the subject of search marketing, however little focuses on some of the more unique characteristics of travel and even less specifically for... Read more »
More on AdCenter and Long Tail Advertising
(No Ratings Yet) Loading ...Further to my comments about Adcenter, relying on MSN and Live profile information for the purposes of targeting advertising seems unreliable to me. Perhaps Microsoft is hoping that the majority of users who sign up for online systems like MSN, Hotmail, and Live will enter their true profile information when signing up. If the majority of users knew that their profile information was being used to target advertising to them more effectively I doubt that the average user would be inclined to enter true profile information. Besides email service, which you can get through Gmail or a number of... Read more »
(No Ratings Yet) Loading ...With the release of Microsoft’s Digital Advertising Solution and their less than subtle focus on online travel, the question is… how will the long tail of travel affect how travel products are sold online and will traditional pay per click work? Conversation with consumers ad from Microsoft Travel Case study for Microsoft AdCenter It appears that this new advertising network is based on information in millions of MSN and Windows Live profiles and so the effectiveness of the advertising is limited only to Live Search. Given that Microsoft is still only 10% of the search engine market... Read more »
