(No Ratings Yet)
Loading ...We’ve been playing around with Facebook for a while trying to figure out what works and what doesn’t with this growing application platform. I’m alway amazed at the growing number of applications that seem to sprout up out of nowhere. We decided to jump into the Facebook ocean by creating an application that was directly related to one of our core verticals and that added some benefit for our customers. So, we created the Total Fashionista application. Would you believe I came up with the name myself. Anyway, I really like the way the application has been put together and... Read more »
A Marketing Culture Based on Helping
(No Ratings Yet) Loading ...I’ve been learning recently that marketing isn’t just about getting people to recognize your brand, it is about feeling good about promoting your product. At the beginning of the year we were focused on a direct marketing strategy that involved sourcing and calling local tour operators in an effort to convert them into users. We found over a few months that the conversion ratio was very low and that the likelihood of the user to convert into a paid subscriber let alone use the system for its free services was very low. But the thing we noticed most about this strategy is that it... Read more »
