Article: Fundamentals of E-Commerce Success
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Loading ...Many retail business owners are being pressured into setting up shop online. But is this a realistic expectation or is it an exercise in futility. There are some very important key questions that have to be answered before considering the move to online sales. 1.Are your products conducive to mail, phone or online sales?You might think that every product can be sold online and, to some degree, you would be correct. However, should every product be sold online? The answer is no. Many products just don’t sell well online because they are not conducive to impulse purchases, the demand is... Read more »
Article: Fundamentals of E-Commerce Success
(No Ratings Yet) Loading ...Many retail business owners are being pressured into setting up shop online. But is this a realistic expectation or is it an exercise in futility. There are some very important key questions that have to be answered before considering the move to online sales. 1.Are your products conducive to mail, phone or online sales? You might think that every product can be sold online and, to some degree, you would be correct. However, should every product be sold online? The answer is no. Many products just don’t sell well online because they are not conducive to impulse purchases, the demand is low,... Read more »
Small Business Week Success
(No Ratings Yet) Loading ...Today is the end of Small Business Week. It was a huge success on the North Shore. Yesterday the North Vancouver Chamber of Commerce put together a Small Business Bootcamp which ran from 9:00am to 5:00pm and featured speakers covering topics about E-commerce, setting up a company, accounting, strategy, and marketing. I was invited to speak on the E-commerce topic and had a great time. The group was very enthusiastic and asked a ton of great questions. I had an excellent time, but then again, I always enjoy speaking to groups about topics that I love (E-commerce being one such topic). Check... Read more »
Realistic expectations and e-commerce sites
(No Ratings Yet) Loading ...I was reminded today about how important it is to set realistic expectations for customers before or at the beginning of a project. I am still trying to figure out the best way to address the perception that an e-commerce solution will “do it all” for the customer with little or no input or intervention. As much as I have tried to make this a priority, it still seems to get lost in either translation or delivery. The fundamental problem seems to be unrealistic expectations being set early in the delivery with no reasonable way to change those expectations. The result, inevitably,... Read more »
