(No Ratings Yet)
Loading ...The pomelo (or Chinese grapefruit, pummelo, pommelo, jabong, boongon, shaddock, jeruk Bali, or suha), Citrus maxima (Merr., Burm. f.), also Citrus grandis (L.), is a citrus fruit, usually a pale green to yellow when ripe, larger than a grapefruit, with sweet flesh and thick spongy rind. Those who know me, know that I don’t often get pissed off. Sometimes however it is just inevitable. Most of the time I can forgive a person if they make an honest mistake, but when somebody purposely lies and as a result causes me to miss a very important flight, then I get angry. Forgive me while I vent,... Read more »
A Marketing Culture Based on Helping
(No Ratings Yet) Loading ...I’ve been learning recently that marketing isn’t just about getting people to recognize your brand, it is about feeling good about promoting your product. At the beginning of the year we were focused on a direct marketing strategy that involved sourcing and calling local tour operators in an effort to convert them into users. We found over a few months that the conversion ratio was very low and that the likelihood of the user to convert into a paid subscriber let alone use the system for its free services was very low. But the thing we noticed most about this strategy is that it... Read more »
Networking Basics - A slideshow
(No Ratings Yet) Loading ...Austin and I went to Capilano College on Tuesday to present “Networking 101″. It was an excellent presentation and I think the students got a lot of it. The most important thing we covered, as far as I’m concerned, is creating an effective elevator pitch. This is something I learned from the Investor Ready seminar put on by the Angel Forum and it is still some of the best advice I have ever received. We cover the basics in the presentation, but here is mine as an example: “Hi, I’m Stephen Joyce, President of Sentias Software Corp. developers of Rezgo.com, the... Read more »
(No Ratings Yet) Loading ...I had a pleasant surprise this morning when I checked out my Google Reader and saw that Kevin May over at Travolution had written a post about Blog Action Day and the less than stellar participation by the travel industry. If there is one industry that can have the strongest impact on sustainability, at least from a marketing standpoint, it is the travel industry. Think about it for a moment. According to numerous sources (1), air travel is a major contributor to green house gas emissions world wide. Given this information it is unlikely that the airlines are going to change what fuels they... Read more »
(No Ratings Yet) Loading ...Thanks to Sidney Schultz for the Photo (NVCC Connections Simplified Breakfast, Oct. 11, 2007) Listen Up Soldiers! The battle for customers is being fought right now and your business is on the front-line. Get the skills, tactics, and tools you’ll need to win the battle and be the best business you can be. Register by visiting the North Vancouver Chamber of Commerce website now! Sphere: Related Content Read More →
Interview on Josh Hind’s Blog
(No Ratings Yet) Loading ...Josh Hind’s at Business Networking Advice recently interviewed me for his blog. It was a good interview and covered some very useful points regarding networking. Check it out on the Business Networking Advice Blog. Sphere: Related Content Read More →
(No Ratings Yet) Loading ...By Scott MacGregor Director of Marketing and Client Services Search Intelligence Search Engine Marketing (SEM) is now a serious marketing consideration for travel marketers with three-fifths of all online travel shoppers reporting that they rely on search engines as their research and planning resource (source: PhoCusWright). Clearly, search engine visibility can be a major determinant for online success. There is a great deal of good information written on the subject of search marketing, however little focuses on some of the more unique characteristics of travel and even less specifically for... Read more »
Sustainable Tourism Starts with Communities
(No Ratings Yet) Loading ...I’ve been asked recently how sustainability impacts local tourism and how local tour operators can benefit from the latest initiatives around economic and environmental sustainability. For many local tour operators, the questions surrounding sustainability usually focus on costs and impact on profits. For example, what can a tour operator do to be environmentally active and remain profitable? The answer depends on the operators geographic location and their market. In North Vancouver, for example, which is a rather affluent tourist destination there are a number of local van and bus... Read more »
What in the World is the T-List?
(No Ratings Yet) Loading ...I’ve had several people ask me about the T-List, primarily other bloggers who have heard about it but can’t find the most recent version of it. Quite simply,the T-List is an evolving list of travel related blogs from around the World. The concept was started by Matthieu at the Radar Blog back in March of 2007. Honestly, I have no idea where the most recent list is, and I suppose that is part of the fun of the list. It is moving, evolving, and growing independently in various places around the Web. Jens Thraenhart at the Canadian Tourism Commission started a group on Facebook to... Read more »
(No Ratings Yet) Loading ...I just received my latest newsletter from STI (Sustainable Travel International). In the newsletter was a really interesting article about a new global survey by Lonely Planet. The survey shows that travelers world wide are concerned about their travel impacts on the climate and will support neutralizing their travel related emissions through legitimate offset programs. The survey, which polled over 24,500 people worldwide, “showed 84 percent of respondents said they would consider offsetting their emissions in the future, where only 31 percent had done so in the past. Seventy percent of... Read more »
