PhoCusWright Travel Innovator: Fogglight
Fogglight is a travel website builder for companies who want to integrate an itinerary software without the costs normally associated with such an integration. At first glance, it would appear that Fogglight is ideally suited for small travel companies who are looking for a simple website, but Fogglight has some very high profile customers. I tried the itinerary planner tool on the Gusto! Fogglight site to see how it works and I was very impressed. The itinerary builder asks a series of simple questions to get an idea of the type of activities you might be interested in. When viewing more details about a particular activity, you can visit the activities website to book (for those activities that support booking).
The following is a video that outlines the steps for creating a Fogglight website.
The Fogglight system appears to be built around the trip builder software developed by parent company Home & Abroad. The system recommends destinations and activities based on the travelers preferences and then allows the traveler to book air and hotel through integration with third party booking engines, specifically Expedia.
Questions:
1. Can travel companies, for example tour and activity providers, load their own products into the itinerary tool?
2. If not, are there plans to allow suppliers to add product in the future?
3. Is there an XML API for integration of the trip planner into other websites without the need for a white label?
4. Can travel websites use the trip planner technology while supporting their own booking engine?
5. How does Fogglight generate revenue?
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