Impact of Online Social Networks on Hotel Search and Referral Behavior
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Julia Holzgreve from ” Ecole Hôtelière de Lausanne ‘07″ is working on her dissertation about “Impact of Online Social Networks on Hotel Search and Referral Behavior”.
She needs your help to compile data for use in her study. If you have a few minutes, please take the time to complete the survey. Here is the message she posted on the WIWIH forums this past week:
Dear Survey Participant,
As a graduating student at the École hôtelière de Lausanne, I am currently writing my bachelor thesis / dissertation about the topic of online social network services and their impact on hotel customers.
If you are not quite sure about what social network services are, please read the following modified Wikipedia definition before you start the survey:
“Social networks are online communities of people who share interests and activities. They provide a collection of various ways for users to interact, such as chat, messaging, email, video, voice chat, file sharing, blogging, discussion groups, etc.
The main types of social networks are those which contain directories of some categories (such as former classmates), means to connect with friends (usually with self-description pages), and recommender systems linked to trust. Popular methods now combine many of these, with MySpace, Bebo and Facebook being the mostly widely used in 2007.”
The survey will take you about 8 minutes and a progress bar at the top will show you how you advance. Your data will remain entirely anonymous.
Thank you in advance,
Julia Holzgreve
You can link to the survey below: http://www.surveymonkey.com/s.aspx?sm=SwLuYvPEEd8DsbEkDoAioQ_3d_3d
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One Response to “Impact of Online Social Networks on Hotel Search and Referral Behavior”
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Social networks are such a big cultural influence on just about all walks of life now. So, there is no reason to believe they would come up short in any kind of travel patterns.