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Well, it had to happen eventually. Thanks to the efforts of all the members of the T-List, the overwhelming support we got from the contributors, and the team at Rezgo, we have been asked to participate in the first ever Blogger Summit and Workshop at the PhoCusWright conference in Orlando. I have to give a big thanks to Jens Thraenhart without whom this project would have not been as widely publicized. Jens introduced the idea to many of his contacts around the World and promoted it through his T-List Facebook group. To give you a quick rundown on how quickly a diverse group can collaborate... Read more »

Today is blog action day, a day when thousands of blogs from around the world, including this one, are posting articles about environmental sustainability. I first discovered this on Kevin May’s Travolution blog. On his post he compared the top five U.K. travel sites and reviewed their environmental policies. Of the top five, only one Easyjet has incorporated carbon offsetting directly into the checkout process. Of the remaining four, only one, Lastminute.com allows customers to offset carbon using a seperate carbon calculator.So, in keeping with Kevin’s analysis, I went online... Read more »

I had a pleasant surprise this morning when I checked out my Google Reader and saw that Kevin May over at Travolution had written a post about Blog Action Day and the less than stellar participation by the travel industry. If there is one industry that can have the strongest impact on sustainability, at least from a marketing standpoint, it is the travel industry. Think about it for a moment. According to numerous sources (1), air travel is a major contributor to green house gas emissions world wide. Given this information it is unlikely that the airlines are going to change what fuels they... Read more »

Julia Holzgreve from ” Ecole Hôtelière de Lausanne ‘07″ is working on her dissertation about “Impact of Online Social Networks on Hotel Search and Referral Behavior”. She needs your help to compile data for use in her study. If you have a few minutes, please take the time to complete the survey. Here is the message she posted on the WIWIH forums this past week: Dear Survey Participant, As a graduating student at the École hôtelière de Lausanne, I am currently writing my bachelor thesis / dissertation about the topic of online social network services... Read more »

Thanks to Sidney Schultz for the Photo (NVCC Connections Simplified Breakfast, Oct. 11, 2007) Listen Up Soldiers! The battle for customers is being fought right now and your business is on the front-line. Get the skills, tactics, and tools you’ll need to win the battle and be the best business you can be. Register by visiting the North Vancouver Chamber of Commerce website now! Sphere: Related Content Read More →

Josh Hind’s at Business Networking Advice recently interviewed me for his blog. It was a good interview and covered some very useful points regarding networking. Check it out on the Business Networking Advice Blog. Sphere: Related Content Read More →

There has been a lot of discussion over the last year about the long tail of travel and the move to market and sell specialized travel products. PhocusWright’s Senior Strategist John Bray, in a presentation at the 2007 IFITT Enter Conference, elaborated on the primary differences between Travel 1.0 and Travel 2.0. Mr. Bray pointed out that travel 1.0 was about “Searching for the Lowest Fare” whereas Travel 2.0 is about “Finding the Perfect Trip”. What does this mean exactly? Well, it means that consumers are researching, asking questions, and looking for alternatives... Read more »

I am very happy to be presenting at the NV Chamber’s Small Business Bootcamp. This year I will talking about Website Optimization and providing strategies for improving the exposure of your website. I will be tailoring the presentation to non-SEO techniques as much as possible and using new trends in user generated content and web 2.0 applications to improve search rankings and organic searching. For those of you who are in the Vancouver area, I highly recommend you attend. Space for these events are limited and the Bootcamp was sold out last year. THIS IS YOUR OPPORTUNITY TO GET YOUR... Read more »

I read a post today by Joe Buhler about the Caribbean Tourism Organization and the excellent job being done by Vincent Vanderpool-Wallace. The part of the post that resonated the most with me is the following quote: “What I also applaud him for is the strong focus on web based initiatives to get the message out and stimulate market demand. It is today the most effective means of communications with any audience. Also, the tight integration of information with a direct online booking functionality for the entire region will only increase the effectiveness of effort and improve the ROI of... Read more »

 

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