TripAdvisor trots out social network
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Loading ...A recent survey by boo.com found that over 70% of travelers who use the Internet for research depend on peer to peer reviews and recommendations. It is not surprising then that TripAdvisor is following suit and adding a social networking to their site. I would like to have seen them integrate more closely with Facebook or LinkedIn in order to leverage existing technology instead of adding another social networking site to the mix, but I understand their motivation. The idea that TripAdvisor is owned by Expedia still leaves a lot of questions about credibility and impartiality. Most travelers, however, don’t realize what the relationships are between these seemingly open rating sites and the companies that sell the products that they rate. Check out The Triumverate of Travel for more details on this.
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They are finally tapping into it, recognizing how valuable social networking can be for travel recommendations. But if you want impartial sites that have been doing this for a while, check out tripconnect or virtualtourist