Adapting to Change is Crucial for Small Businesses
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Loading ...Change is inevitable. Failure is inevitable. Failure to change is not inevitable. A recent experience with our sales approach and marketing plan has lead to a shift in focus for the company. We found that after a couple of months of fully executing our sales plan that we were seeing a very low rate of conversion of trial accounts to paid accounts. After investigating further we discovered that the majority of the leads we were targeting were not particularly Internet savvy or technologically inclined. As disappointed as we were with this realization, we decided that we could not abandon our focus on the long tail of travel. Our underlying belief is that small and medium tourism & travel companies will be distributing their products online in some way. Reality is, however, that the time for many of these companies is not yet here. Our target now is the leading edge of the tail, in other words, those companies that are technically savvy and have the foresight to appreciate Rezgo and the opportunities that it presents. We are excited about this new focus because it means supporting a more sophisticated group of users. Eventually, the less sophisticated companies will follow and when they are ready, we will be there for them.
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